The iGaming Market

iGaming, also known as internet gambling or online gaming, includes all forms online wagering across four key products, Casino, Bingo, Poker, Sports Betting and Lottery.

Developing from the first online casino in the mid-1990, online gambling grew from 30 sites and bets of $17 million in 1996 to approximately $3 billion in wagers in 2000. The primary player bases were formed in the US, where bets of an estimated $8 billion were placed online in 2005. Since UIGEA (Unlawful Internet Gambling Enforcement Act) in 2006, operators have been focusing on the ever maturing European markets. H2 Gambling Capital revealed that the online gambling industry grew by 12.5% in 2010 with gross revenues of close to $29.95 billion.

This ever growing industry boasts recognised brands, such as Sky, TF1 and Virgin. As well as it’s very own brand powerhouses, such as Bwin. The iGaming market now runs on some of the internet’s most sophisticated technologies, which continues to be improved with internet bandwidth.

Mobile

New hand-held technologies and increasing mobile internet speeds over the past few years are now allowing betting and gaming operators to capitalise on this promising side of our industry. Smart phones with Flash, HTML5 and application development capabilities now offer the full array of products from sports betting to multiplayer poker. In 2010, Gartner analysts showed the 2009 global mobile gambling revenues at $4.7 billion.

“We understand the market, where it is now and where it’s heading.”

Regulated Markets

Most European iGaming businesses license their operations from Malta, Isle of Man, Alderney, Jersey or Gibraltar. However, we are currently seeing dramatic changes to regulations and the way in which online gambling businesses operate.

New regulations are being implemented at a remarkable rate, with new tax systems ranging from 10 – 20% of operator Gross Revenues. These new regulations also mean new licenses, for operators and supplier approvals. The technical demand and restrictions are increasing for games suppliers. Push Gaming have the experience, understanding and partnerships to work within these new regulatory requirements.

“We have the partnerships in place to test, approve and release games into regulated markets.”